Training & Education
We Can Be Your Training Department. Or an Extension of the One You Have.
Your people are one of your greatest investments. They need the skills, confidence, and clear expectations to lead well, work together, serve customers, and deliver the results your organization depends on.
But designing, delivering, and reinforcing effective training takes time. It can be difficult to find the right content, an experienced facilitator, and the capacity to make learning stick.
ActionCOACH of West Texas can serve as your training department—or an extension of the team you already have. We design and facilitate practical business training programs, focused workshops, and longer development series for business owners, managers, teams, and nonprofit leaders.
Whether you need one skill-building session or a structured 12-week program, we’ll help you select an approach that fits your people and the work they need to do.
When Good People Need More Than Good Intentions
You can hire capable people and still see inconsistent results. Managers may have been promoted without being taught how to manage. Leaders may avoid hard conversations. Sales teams may work hard without a shared process. Departments may understand their own tasks but struggle to work together.
Occasional training can introduce useful ideas. The harder task is helping people apply those ideas consistently after the session ends.
Training should be connected to a real need, delivered in a way people can use, and reinforced when new behaviors matter most.
Three Ways We Can Help Your People Grow
Custom Team Training & Facilitation
Bring us a challenge, a skill gap, or an important team goal. We can develop or adapt a session around the outcome you want—whether that’s better communication, stronger managers, improved customer experience, or a more effective leadership team.
Depending on the topic, training can be delivered as a focused workshop, a half-day or full-day session, an offsite, or a sequence of facilitated meetings. We work with you to determine the right audience, format, and level of reinforcement.
Six 12-Week Development Programs
Some skills require more than a single workshop. Our 12-week programs introduce essential concepts, create opportunities to practice, and revisit commitments as participants apply what they learn.
These programs can support developing leaders, established managers, sales professionals, business owners, and teams. Cohort arrangements, schedule, and delivery format are confirmed for each offering.
Public Workshops, Seminars & Webinars
Join other business owners and leaders for scheduled learning events. We offer in-person workshops and live online sessions on business growth, leadership, team performance, planning, and other practical topics.
Some events are free and require a simple RSVP; others are paid programs with online enrollment. Current dates, locations, prices, and registration details belong on our Upcoming Events page.
Six Focused 12-Week Programs
Our six core programs provide a structured path for deeper learning and repeated application. The specific exercises and emphasis can be adjusted to the participants and engagement.
Business Mastery
For owners and business leaders who want a stronger grasp of how their business works. Explore the essentials of managing financial performance, setting priorities, understanding customers, developing systems, and building an enterprise that can operate with greater consistency.
Management
For new and experienced managers responsible for getting work done through others. Build practical habits around setting expectations, delegating, organizing work, reviewing performance, coaching employees, and creating everyday accountability.
Leadership
For leaders who want to improve their influence and the capability of the people around them. Strengthen self-awareness, communication, decision-making, feedback, trust, and the ability to guide teams through change.
Sales
For sales professionals and teams looking for greater discipline and confidence. Practice customer conversations, prospecting, qualification, discovery, objections, follow-through, and the activities that support a repeatable sales process.
Marketing
For owners and team members responsible for attracting the right customers. Clarify target markets, customer needs, positioning, messaging, lead-generation choices, and how to measure marketing activity against meaningful business outcomes.
High Performing Teams
For groups that need to work together more effectively. Develop clearer roles, shared expectations, communication practices, constructive feedback, trust, and accountability for team results.
Representative Workshop Topics
The courses and topics below illustrate our range. They are not an exhaustive catalog; we can build or adapt training to address other practical needs.
Leadership & People
- Emotional intelligence and self-management.
- Situational leadership and delegation.
- Behavior-based feedback and difficult conversations.
- Leadership presence and executive communication.
- Developing accountability without micromanagement.
Business & Customer Performance
- Critical thinking and better decision-making.
- Sales skills, marketing fundamentals, and customer experience.
- Business performance measures and financial literacy.
- Effective meetings, systems, and process improvement.
- Storytelling and communicating the value you create.
Team & Organizational Development
- Communication and work-style differences, with assessments when appropriate.
- Collaboration, trust, and high-performing teams.
- Managing change and competing priorities.
- Nonprofit board and staff roles, governance, and effective facilitation.
- Personal productivity, focus, and practical work habits.
Don’t see the exact topic you need? Ask. These are core offerings, not a limit on what we can create or facilitate.
We can tailor the examples, exercises, and discussion to your industry, organization, and audience. Delivery can be in person or live online where appropriate.
A Simple Process: From Learning Needs to Better Practice
Step 1: Understand Where You Are
We begin with the business or team challenge. Who needs to develop? What must they do differently? What is working, what is not, and how would you recognize progress? That conversation keeps the training connected to real work.
Step 2: Establish Clear Priorities
Together, we choose the most useful topics, participants, format, and timeframe. A single workshop may be enough. A 12-week development program or custom series may be better when new habits need reinforcement.
Step 3: Execute with Accountability
Participants learn, practice, and apply ideas to their actual responsibilities. Where appropriate, we add exercises, commitments, feedback, and follow-up so training produces more than a good conversation in the room.
Why ActionCOACH of West Texas?
Training is most useful when the facilitator understands the realities people face after they return to work.
Rory Sheppard brings more than 35 years of executive leadership experience, including large, complex organizations such as H-E-B and Whataburger. He understands the pressures of managing teams, building systems, developing leaders, and executing plans across different functions.
That experience helps him ask better questions, select relevant examples, and connect the material to the decisions and behaviors your people actually need to change.
The goal is not simply to transfer information. It is to make people more capable of doing the work that matters.
What Better Training Can Make Possible
The right development effort can help managers set clearer expectations, leaders have more productive conversations, sales teams apply a consistent process, and departments work together with less confusion.
It can also reduce the burden on senior leaders who have been serving as the default trainer, problem-solver, and source of answers for every situation.
These improvements do not happen automatically. They come from choosing useful skills and giving people the opportunity and accountability to practice them.
Learn with Us at an Upcoming Event
Prefer to start with a public workshop, seminar, webinar, or open-enrollment program? Visit our Upcoming Events page for currently scheduled in-person and online options.
Each listing will show the date, format, time, location or online access details, cost when applicable, and a direct RSVP or Register & Pay option.
Common Questions
Do we need our own training department to work with you?
No. We can help an organization without a dedicated training team, or support an existing learning and development department with additional content, facilitation, and reinforcement.
Is the training limited to the topics shown here?
No. The list is representative. Tell us the capability you want to build or the challenge your team is facing, and we can discuss appropriate training options.
Can our training be delivered online?
Yes. We offer live online and in-person delivery, depending on the content, participants, and format. Public event listings identify how each scheduled session will be delivered.
Do we have to enroll in a 12-week program?
No. Some needs can be addressed in a targeted workshop; others benefit from a longer development process. We will help you choose a reasonable starting point.
Let’s Build the Capability Your Team Needs.
Tell us what you want your people to do better. We’ll help you determine the training, facilitation, or development program that fits.